If you know me, or if you’ve ever attended one of my talks, then you know I’m fascinated by the impact of web performance on human behaviour. Because of the space in which I work, a lot of this human behaviour gets correlated to business metrics, from bounce rate to cart size. So for the past six years, I’ve been corralling and writing about every case study I can get my hands on that documents this correlation.
In hindsight, it was probably inevitable that I should finally sit down and pull all these stories under one roof.
I’m beyond excited to announce that I’m in the process of writing a book — Time is Money: The Business Value of Web Performance — for O’Reilly. I’m well into the manuscript, and this is where I’d love your help.
If you’ve been in the performance space for any length of time, you’re probably familiar with some of the research and case studies — from Walmart to Aberdeen — that are mainstays of pretty much every speaker deck you encounter. These stories are great, and they’ll definitely make an appearance in my book for the benefit of all the performance newcomers I hope will read it.
But I’m hungry for fresh meat.
I’d love to include new stories that illustrate the many ways in which faster pages and increased uptime benefit users — and ultimately site owners. If you have one, please let me know!
Specifically, I’m looking for stories about these metrics (though I’m open to others):
- bounce rate
- cart size
- conversions
- revenue
- time on site
- page views
- user satisfaction
- user retention
- organic search traffic
- brand perception
- productivity
- bandwidth/CDN savings
- any other metric you can think of
I’d love to hear from every type of business, from mega-retailers to SMBs to SaaS start-ups. In fact, the more variety, the better. I want to tell awesome, diverse data-driven stories that will help drive my goal of making performance a priority for every site owner.
If you have a story to share — or if you can suggest any other publicly available case studies I should know about — let me know, either in the comments on this post or by email at tammy.everts@gmail.com.
Tammy Everts 